7 Powerful Strategies to Implement Before You Start Internet Marketing

My wife, daughter and I were just watching World of Dance when a community warning interrupted our relaxation time. There were toxins released into the water, which freaked out my wife.

I wasn’t worried, of course, but my wife was getting ready to have me take the 30-minute commute to Eugene and have me buy as much water as I could carry! But I’m so relaxed, please don’t make me go out there…

Luckily, I looked up the warning online and found that the toxins actually wouldn’t affect us since it was taking place in a nearby town 60 miles away.

Whew!

And instead of braving the traffic I’m here on the keyboards writing this article for you.

Before you start Internet Marketing for your local brick-and-mortar, e-commerce and start-up business, I want to give you 7 powerful strategies to implement.

These are areas where the majority miss the boat and it costs them money and time establishing a business online.

My intention in this article is to help you get up to speed quickly before you start Internet Marketing so you avoid making costly mistakes:

1. It’s essential that you have short, medium and long-term goals even before you start Internet Marketing.

This means thinking about exactly what you want to achieve within a week, a month, six months, a year, five years and so on.

Goals are critical to your success in business. Without them, you’ll flounder because you have no focus, no direction, and no plan. You can even set goals for the next 10 to 20 years.

The mind needs specifics. If your goals aren’t specific and measurable then your goals won’t be effective in helping you move your business forward.

2. Identify all the business activities you’re good at. Are you good at sales and marketing? Accounting? Human Resources? Operations? List them and analyze which ones you’d like to achieve long-term.

3. Make sure you have a proven Internet Marketing strategy that can be documented even before you start Internet Marketing. Every detail included in your plan should be studied and reviewed on a regular basis to see if you’re right on track or if you need to do some tweaking (which is normal as a business grows).

4. Identify what types of services and/or products you’ll be selling to potential clients. Focus on a small number of products or services to start.

You can always modify your goals as you adjust to your markets’ wants and desires. You can’t afford to jeopardize the quality and efficiency of your work by trying to do too much. I’ve learned this the hard way…

5. You must know what you want your marketing/sales funnel to look like even before you start Internet Marketing. I recommend to all my clients to outline their funnels. This outline can be a simple list or diagram, but you need to make sure that the layout is arranged in order of appearance.

Plus, create a products and services catalog that has product and service descriptions, payment options and possible campaigns you can run to promote them.

6. Planning your promotions is critical to your success. An editorial and promotional calendar is something you should focus on. Once you have your marketing/sales funnel outline and catalog, the very next step is to schedule when you’ll promote your products and services.

7. Look for a mentor; someone who can give you answers to all your business-related questions.

I’d like to be your mentor so if you’d like to take the guesswork out of growing your business online then click here to get the ultimate shortcut to help you start Internet Marketing today.

Of course, you can find some of this information online. But nothing beats the information and best practices by learning from someone who has been in your shoes and has successfully established their own Internet-based business.

Components of a B2B or B2C MarTech Stack

If you’re building a basic B2B or B2C MarTechstack then here’s a look at some of the components of a marketing stack.

Marketing automation

There are a plethora of marketing automation tools out there, and we at BlueOshan recommend HubSpot. HubSpot comes with a variety of different pricing packages based on the scale of your business and the kind of solution you’re looking for. HubSpot also integrates with a variety of widgets and other software in the market, making it a good contender for a marketing automation pick for your B2B or B2C martech stack.

Social media automation

Created in 2008, Hootsuite is a personal favourite social media automation tool of mine. Hootsuite also has a freemium model which is actually quite nice. Sprout Social is a huge fan favourite over at r/socialmedia. To be honest there are plenty of social media automation tools out there for you to add to your B2B or B2C martech stack. Whatever you do finally pick, make sure it plays well with your marketing automation tool.

Content management system

From WordPress to Drupal to Joomla, there are plenty of CMS to pick off the shelf. Your website is extremely important to your martech stack, so you need to be able to add or delete pages with ease. Having an easy to use content delivery system is vital for you to keep your content fresh. It will even benefit your inbound marketing efforts so choose wisely!

Advertising Technology

Google AdWords is a popular advertising service. In fact a lot of contenders of the Stackies 2018 had Google AdWords in their martech stacks. The right advertising campaign or goals will promote your business and so using the right advertising technology is important for your martech stack.

Customer relationship management

CRM plays a very important role in your martech stack. CRM will help you nurture leads that are on the top of the funnel, and also help you track behaviour and give you useful insights into your customer’s behavior. Since we have already recommended HubSpot for the marketing automation tool, you can add HubSpot CRM to your stack as well. HubSpot CRM is completely free to use, and will work well with your martech stack.

Email Marketing

Sending personalized emails to your leads and customers works wonders. Freemium email marketing software like MailChimp and Constant Contact are great for small businesses. Some marketing automation tools like HubSpot come with an email marketing suite that can do exactly what we are suggesting. Nurturing your leads and customers via email has proven to be quite successful and can be pivotal for your marketing efforts.

Data analytics tools

Although I have put this under a separate sub heading, most of the tools that we have mentioned above come with a dashboard experience that allow you to track various analytics. One of the most popularly used analytics tools by companies in their martech stacks is Google Analytics. You could even experiment with building a custom dashboard, with analytics widgets from all your tools in your martech stack.